Join the New Jersey Cannabis Chamber of Commerce and Optimum for Seen, Known & Chosen: How Cannabis Businesses Can Win with Modern Media.
As New Jersey’s cannabis marketplace becomes increasingly competitive, producing a strong product or operating a great business is no longer enough. Companies must understand how to reach the right audiences, communicate their value and build consistent recognition within their target markets.
During this Virtual Lunch & Learn, we’ll explore how cannabis operators can use television, streaming, digital advertising and local media to increase visibility, attract customers and build stronger brands.
Topics will include:
• Breaking through a crowded cannabis marketplace
• Selecting the right media channels for your objectives
• Audience and geographic targeting
• Creating compelling, responsible cannabis advertising
• Developing campaigns for product launches, dispensaries and events
• Measuring campaign reach, engagement and results
• Building a practical cannabis marketing campaign
Attendees will leave with a better understanding of how to move beyond occasional social media posts and build a coordinated media strategy that helps their businesses become seen, known and chosen.
This session is ideal for dispensary owners, cultivators, manufacturers, cannabis brands, ancillary businesses, marketers and other industry professionals seeking to expand their reach.
Sponsorship opportunities available. Contact Beth Conway at bconway@njcannabischamber.com or 848-223-8008.